The recent economic downturn in the United States has been particularly difficult for the travel and tourism industry. Prospective tourists have been opting out of vacation plans that involve traveling by air to distant destinations. Instead, vacationers have been planning "staycations" at home or making shorter trips by automobile. However, Craig Morganson – the CEO of Holiday Systems International (HSI) – knows ways to help businesses in the vacation ownership sector optimize this trend, and the positive HSI reviews his company receives are a testament to the validity of these solutions.
Vacation ownership has come a long way from the time-share model that was popular a decade ago. Today's vacation ownership is more likely to involve hotels, cruises, adventure trips, and holiday clubs. Since these holidays involve significant discounts, penny-conscious travelers always gravitate toward them. The challenge to companies in the vacation ownership sector is how to market their offerings to travelers who have never considered vacation ownership products before.
HSI offers the vacation ownership industry valuable add-ons to enhance its product offerings. Among the most innovative value propositions are HSI reviews. This allows hotel, tour, and other traveler operators to incorporate positive customer feedback at the point of sale.
How do HSI reviews work? A prospective customer finds a hotel that seems perfect for him and his family. On the same page, he is able to access testimonials from other customers who have raved about their hotel stay. That customer is now motivated to click the availability search engine and book his family's vacation.
Of course, HSI reviews are not the only value add-on HSI makes available to clients in the vacation ownership industry. HSI also offers customized VIP customer services. These services can also be branded by vacation providers themselves and integrated seamlessly into those providers' own marketing strategies and product cultures.
Other popular HSI value add-ons emphasize incentives for future travel. Certificates guaranteeing significant savings with participating vacation ownership hotels, for example, help ensure that a traveler returns to the business that issued the certificate so that he or she can redeem it.
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